Although she writes under the pen name "J. K. Rowling", pronounced like rolling  she actually has no middle name making her full name simply "Joanne Rowling". Before publishing her first book, London-based publisher, Bloomsbury feared that the target audience of young boys might be reluctant to buy books written by a female author. It requested that Rowling use two initials, rather than reveal her first name. As she had no middle name, she chose K. for Kathleen as the second initial of her pseudonym, from her paternal grandmother, Kathleen Ada Bulgen Rowling.^[11] The name Kathleen has never been part of her real name.^[12] Following her marriage, her official legal name is Joanne Murray.^[13] She calls herself "Jo" and claims, "No one ever called me 'Joanne' when I was young, unless they were angry